Award-Winning Author & Speaker

Uncover the Secrets, Folklore, and Heart of Mexico

Explore centuries of rich traditions, sacred festivals, and hidden history in San Miguel de Allende with bestselling author and cultural historian Joseph Toone.

Read Chapter Excerpts Calculate Private Tour

The "San Miguel de Allende Secrets" Series

Select a book below to preview chapter themes and read an excerpt from the bestselling collection.

History & Folklore

Book 1 • Cultural Foundations

Day of the Dead Secrets

Book 2 • Ancestral Traditions

Christmas & Holidays

Book 3 • Festive Celebrations

San Miguel de Allende Secrets: History & Folklore

Winner • International Latino Book Awards

"Beneath the cobblestones and colonial facades of San Miguel lies a tapestry woven by indigenous traditions and Spanish mysticism. Every chapel bell ring and street corner shrine tells a story of faith, rebellion, and artistic rebirth that continues to shape daily life today..."

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Private Cultural & Historical Tours

Customized walking tours led by Joseph Toone. Estimate your group's private tour rate below.

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Number of Guests (1–10+)

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Includes personalized guide & book gift

$120 USD

About Joseph Toone

Joseph Toone is San Miguel de Allende’s bestselling author of the San Miguel de Allende Secrets book series and an award-winning speaker on Mexican culture and history. Recognized by TripAdvisor as a premier private tour guide, he brings Mexico’s vibrant folklore, holidays, and heritage to life for visitors from around the globe.